Case Study / 05

Hazepitok

The Challenge

A regional construction company was completely invisible online. Their craftsmanship was exceptional, their brand was nonexistent — no digital presence, no cohesive identity, just a phone number and a handshake reputation that couldn't scale beyond word of mouth.

The Strategy

A bold, system-driven brand identity built on structural logic. Dominant volt green signals reliability and modernity against a brutalist charcoal base. A fully optimised digital presence that turned an invisible operation into the most recognisable contractor in their market.

LOGOTYPE
GEOMETRY

The mark is pure construction logic. Grid-locked geometry — the kind of precision found in load-bearing walls and structural blueprints. Volt green against charcoal communicates exactly one thing: we build things that last.

Hazepitok Logo
01 / Palette
Volt Green
#D8ED50
Structure White
#FFFFFF
Charcoal
#222222
02 / Typeface

Satoshi

A modern geometric sans-serif with engineering precision. Every letterform is clean, purposeful, and built to last — just like the structures this brand represents.

AaBbCcDdEe

Production

EXP_RESULTS_V1
Work 01
Work 02
Work 03
Work 04
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