Case Study / 01

Dudocutz

The Challenge

A local barbershop struggling with disjointed scheduling and a brand identity that didn't reflect their premium, precision-focused service. The booking experience was friction-heavy, leading to missed appointments and customer frustration.

The Strategy

We engineered a high-performance booking engine integrated with a stark, brutalist brand identity. The UI focuses on speed and clarity, reducing booking time to under 45 seconds while establishing a dominant visual presence.

LOGOTYPE
GEOMETRY

The logotype was born from the geometry of barbering tools. Precise angles meet heavy, solid forms to convey reliability and craftsmanship. We stripped away the noise to leave only the essential geometry.

Dudocutz Logo
01 / Palette
Primary Crimson
#BD2632
Deep Space
#141414
Stark White
#FAFAFA
02 / Typeface

Playfair Display
Inter

A combination of elegant Playfair Display for headers and the clean Inter for body text. It balances the premium barbershop experience with functional booking.

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Production

EXP_RESULTS_V1
Work 01
Work 02
Work 03
Work 04
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